With the 2016 Summer Olympic games in full swing in Rio De Janeiro, we’re diving into the country’s colorful and exotic fashion. From leading fashion brands and current trends, to the country’s top fashion bloggers. Here is What You Need to Know on Brazilian Fashion.
Let’s start with a brief history lesson on Brazilian fashion. Brazil’s textile industry began with calico, a plain- woven cotton cloth printed with a pattern. The first patterns to be printed on Calico were flowers stamped in bright colors. These colorful and vibrant designs first emerged in India and were finally brought to Brazil by the Portuguese.
After these Calico designs made their way to Brazil, the rest was history. Since then, the country’s fashion has been rich with stimulating colors and patterns. Consequently today, there are numerous fashion weeks held in the country’s two largest cities: Rio de Janeiro and São Paulo.
These cities alone have consolidated the nation’s fashion image. With over 50 runway shows over its 10-year existence, São Paulo Fashion Week is the world’s fifth- largest such expo.
Top Five Brazilian Fashion Bloggers
Alice Ferraz is the woman who propelled the Brazilian blogging scene, due to being the most prominent link in the fashion scene. Ferraz is especially relevant to the scene as the creator of the first network of fashion bloggers, F*hits.
F*hits, hosts 25 Brazilian fashion bloggers and attracts almost 5 million unique visitors a month. F*hits is the biggest online audience of a beauty and fashion website in South America.
This Brazilian beauty not only blogs her feminine and romantic street style, but also her must-know beauty tips and tutorials. With over 3 million followers on Instagram and a youtube channel, Camila is therefore leading the blogging world in Brazil.
As the daughter of Vogue Brazil’s fashion director, Helena was born into fashion and due to make a statement in the scene. Her personal style is not only sophisticated and glamorous, she is also not afraid of adding playful piece to set her looks apart from the crowd.
Another second generation fashion star, Lise father’s is the man behind Melissa’s Shoes. Grendene’s style is feminine and classic, incorporating high-end brands that have been in the fashion games for years. i.e. Chanel, Céline and Yves Saint Laurents.
4. Maga Moura
Authenticity and color are this blogger’s game. Brazilian fashion blogger Maga Moura doesn’t shy away from bright lipstick and stellar hairstyles. Her content is passionate, positive and independent. Moura often blogs about inspirational and powerful women she admires. After leaving an uninspiring job at a textile job, she turned to blogging for a creative outlet.
As a lover of fashion since an early age, Naves describes her blog as her own personals style diary while capturing her travel experiences as well. This Brazilian beauty was also named one of Business of Fashion’s top 500 most influential people in the fashion industry on social media.
Continuing on What You Need to Know on Brazilian Fashion…
Top Four Brazilian Fashion Brands
Animale is a Brazilian fashion brand founded by brothers Claudia, Roberto and Gisela Jatahy. The fashion brand is lead by creative director Karlla Girotto. Most noteworthy for being one of the five largest companies in Brazil, Animale embraces a modern appeal and versatility. The line is currently producing 3,000 pieces per day, therefore around 2 million pieces per year.
This Brazilian fashion and lifestyle label, created by Brazilian DJ and club owner Renato Ratier, is a fashion line consisting of sharply tailored clothing and borrowed from the boys looks. Ratier is also one of the most anticipated and celebrated shows during the Sao Paul fashion week each year.
3. Gig Couture
Gig Couture is lead by Gina Guerra, the designer, and Patricia Schettino, co-founder of the brand. The fashion line prides itself on their exquisite knit designs and producing their own fabrics and prints. Their fabrics are hand made with bespoke materials at the brand’s own factory in Belo Horizonte.
This footwear line is named after the Ipanema beach in the southern region of Rio de Janeiro, Brazil. Following the successful launch of Melissa and Grendha footwear, brothers Pedro & Alexandre Grendene created Sandalias Ipanema in 2001 and now the sandals are now available in over 60 countries worldwide. Ipanema embraces Brazil’s Ipanema’s casual and relaxed beach spirit, with colorful and patterned pieces.
Top Three Summer 2016 Street Style Trends in Brazil
1. Colorful Crochet
Brazilian blogger Luisa Accorsi chooses to style the colorful crochet trend in her long maxi cardigan.
2. Distressed Denim
Brazilian blogger and designer Alessandra Mess rocks the trend in high-waisted pants.
3. Cut Out Shoulders
Blogger Vanessa Vasconcelos wears a cut out shoulder top with distressed denim cutoff shorts.
Top Four Brazilian Designer Collabs
The 25 piece collection of ready-to-wear clothing and accessories was patterned with palm and floral prints in vibrant, tropical colors perfect that reflect Brazil’s radiant culture.
In Jeremy’s own words on the collaboration, “It was a play off the fact that Melissa is known for plastic shoes. So I thought I should play with the concept of plastic and push that concept instead of ignoring it.”
The designs included an ode to Charlotte’s popular ‘Kitty’ flats, along with a ‘Charlotte’s Web’ pair with a gold spiderweb graphics and a pair featuring Bruce, the brand’s famous leopard mascot. The collab with the Brazilian flip-flop brand was a perfect match for designer Charlotte Della, because mother is Brazilian model Andrea Dellal.
This collaborative capsule collection of shoes included 48 pieces that features sandals, flats and flip-flops. The pieces came in a palette of 12 colors in neutral and citrus tones with soles bearing the designer’s signature plus symbol. In addition, each shoe in the collaboration is created from plastic and is 100% recyclable.
That wraps up what you need to know on Brazilian fashion. Inspired by the colorful and bold printed fashion? Shop the artTECA collection!